Well…it helps build trust and authority with your audience, improves SEO, generates leads, and boosts conversions (that is all).
Why Content Marketing?
By creating compelling, valuable content that resonates with your ideal customer, you earn their trust.
Research shows that the more content your audience consumes, the more likely they are to buy from you:
- Websites that produce regular content receive eight times more traffic
- Content marketing costs 62% less than paid marketing
- Content marketing generates three times as many leads as paid marketing
- Content marketing adopters have nearly 6x as many conversions non-adopters
- Content marketing enhances your email marketing and social media marketing efforts
Crucial to B2C and B2B
Content marketing has become crucial in business, whether it is B2C or B2B. Content is everything. If it isn’t written down then it doesn’t matter how brilliant your content is, no one will see it. You won’t show up.
B2B can be more complicated than B2C because of the long buying cyles, it is usually a purchasing decision involving multiple people (with sometimes different needs/agenda) and products tend to be more complex.
Historically, it was the job of sales people to identify the decision makers and develop a relationship with them and with the help of some promotional material – advertising, PR and direct mail hope to convince them. It was very much PUSH MARKETING.
Things have changed now. The consumer is pretty much king with the answer to any problem at their fingertips. They aren’t waiting for a sales person to approach them and show them their wares, by the time they meet a sales person (if it even gets to that) they have done all the research themselves and have a shortlist of products they are considering.
By the time they speak to someone in your company it is usually just to get clarification or confirmation or because they have a few queries or because they are struggling to decide between a few options and are hoping that the answer will present itself or they will decide depending on their experience of customer service.
So now instead of pushing ourselves onto them, we make sure that we are there through their whole buying process. We have to ensure that we deliver useful and engaging content at every step of their journey.
And that we turn up where they are:
- They search for an answer to their question? We appear on the search pages.
- They are browsing on linked In? Our blog resonates with them.
- They then browse on our website? Our content speaks to them.
- We answer their questions and show them how our product will make their lives easier/land them more clients/help them work more efficiently.
- Then they google our brand name to read what others say about us. And if they see features and reviews and guest blogs in publications that they trust, then they will trust that what we say about ourselves is true.
Content marketing is cheaper and more effective than traditional forms of advertising. It is also proven to influence conversions. Our content marketing services will help you write content that will drive results and enhance your entire online marketing presence.
