Photography in Marketing is a crucial step in effective marketing. Articles with relevant images average 94% more total views than articles without images.

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photography in marketing

Larsen Marketing has a strong belief that images play an important role in marketing. Therefore it is a subject that should not be ignored and certainly should be given a lot of thought and time.

With the big rise of people having smartphones . As a result, digital photos and the ability to straight away share images has become possible and common. In other words, images have become vital. 

When was the last time you read a blog or likewise an article online where there was nothing to look at? Similarly when did you see a website page with no images. In short, images are crucial.

With an online presence in today’s society playing such an vital role in the success of your business. As a result, we can’t neglect the impact of images in digital marketing. For instance, Facebook alone has over 2.7 billion users, likewise Instagram, a newcomer has 1 billion+ users. (October 2020 data)

Images & videos are becoming the easiest way to communicate online. In other words they increase visibility  and get people to talk about your business. Today the consumer wants information quickly, reading is slow and the consumer will lose attention quickly. Therefore, Images are a quick way of conveying information and holding your customers interest.

Pages with images or video get, on average, 94% more views than their text-only pages. (source). In conclusion images may be more important than what is written.

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photography in marketing

We are increasingly living in a visual culture, therefore you have to be visual as well. Images hold a consumers attention longer, therefore make sure there are many images to hold that interest.

Photos are more effective than text. Wether it be telling a story. Conveying emotions or convincing people to buy a product or a service.

We all know the saying “a picture speaks a 1,000 words” .Research has shown that the human brain processes images 60,000 times faster than it does text. Likewise, 93% of all human inter action is visual. (source)

Images should be tailored to each individual business. As a result, it will make your  business stand out from your competitors. To clarify, each image should be carefully chosen so it projects what you want it to project. 

Photos can also be used to humanise your business. Share photos of you and your team. As a result, this will go a long way to compel consumers to engage with your business.

The photography you use in digital marketing should be about you. Your business.  Your services & your products. Giving your clients a little  peep into your world.

photography in marketing

PHOTOS increase visibility transmit emotions leaves lasting impressions

We create together, measure always, and revise often, ensuring your customers stay at the focus.

If you have any questions regarding our photography in marketing, please do not hesitate to contact us.